Thursday, April 19, 2007
What's In A Name?
The government in this wonderful region of Portugal has decided to launch a PR initiative to introduce more potential visitors to the delights of Algarve.
How? By changing its name for the upcoming campaign… to Allgarve!
That's like British Airways asking people to fly Brutish Airways, and hoping that they get the point (whatever the point might be!)
Big corporations spend molto dineiro on brand-placement, with highly-paid teams of experts involved. Algarve, it seems, gets a bunch of bureaucrats to dream up a pointless variation on the famous name, then protests that it’s a great idea.
From what I’ve read recently, most local politicians and those professionals involved with Algarve tourism think it’s a crackpot scheme, offensive to the people of Algarve and incomprehensible to those at whom it’s aimed.
I can only suggest that the regional government officers who dreamed this up should stay out of the sun more, or at least wear wide-brimmed hats to protect their grey cells…
How? By changing its name for the upcoming campaign… to Allgarve!
That's like British Airways asking people to fly Brutish Airways, and hoping that they get the point (whatever the point might be!)
Big corporations spend molto dineiro on brand-placement, with highly-paid teams of experts involved. Algarve, it seems, gets a bunch of bureaucrats to dream up a pointless variation on the famous name, then protests that it’s a great idea.From what I’ve read recently, most local politicians and those professionals involved with Algarve tourism think it’s a crackpot scheme, offensive to the people of Algarve and incomprehensible to those at whom it’s aimed.
I can only suggest that the regional government officers who dreamed this up should stay out of the sun more, or at least wear wide-brimmed hats to protect their grey cells…
Labels: algarve tourism
